干货｜SBL－Professional skills marks得分点总结

自从2018年9月的SBL考试加入高达20分的Professional skills marks之后，很多英语较弱的小伙伴们被吓的瑟瑟发抖，内心焦虑，失眠脱发，不知道这20分该如何准备。今天正保会计网校特约作者大表姐就来给大家全方位总结一下怎么get到更高的Professional skills marks（专业技能分）。

至于考官他老人家说的Professional skills考察的是Communication Skills，Commercial Acumen，Analysis Skills，Scepticism Skills，Evaluating Skills之类的就不再啰嗦了。对学弱和学渣来讲，这些skills只要不说清楚一二三怎么做，就还是等于啥也没讲。更何况这些skills岂是考前一个月可以突击的！

按照大表姐的惯性，还是整点实在的，总结一下Professional skills marks中各类应用文的写作技巧，记住这些套路还能再提高4到8分，以官网第二套模拟题为例出现两次Report，一次Letter，一次Briefing Paper（类似Briefing Notes）。

PS: 此文的写作技巧主要指格式以及开头和结尾的套路。

-Report

Report指各种报告

写作套路

From: XXX (CEO/Chairman)

To: XXX (all senior officers/directors/managers)

Date: 考试日期

Subject: 一般是把required中的内容再抄一遍，比如:A report on the customer satisfaction performance of Rail Co and the relative performance of Rail Co with its competitors over the last three years.

具体格式一般分为Introduction＋内容＋Recommendation或Conclusion。

如果是调查报告，Introduction中先摆出调查结果，内容为具体分析过程，Conclusion再一次强调调查结果。

如果是建议报告，Introduction中先介绍背景或指出问题，内容还是有理有据的分析过程，Recommendation是有效的，建设性建议！

-Memo/Memorandum

相当于马化腾在腾讯内部发给董事会成员的群发QQ、或者是内部高管给马化腾的私信。

写作套路

From: XXX (CEO/Chairman)

To: XXX (all senior officers/directors/managers)

Date: 考试日期

Re: Information on＋案例背景

开头：

I know you all share with me and the other directors our heartfelt sorrow/sadness＋案例背景。

In the light of the tragic loss/accident/issue/problem, the board felt it vital to write to you all at this time to remind you all of a number of crucial aspects of＋案例问题。

结尾：

Thank you very much for your understanding and full co-operation on behalf of XXX 公司/机构名称。

XXX 人名

CEO/Chairman

-Statements

Statement分为以下两种情况：

情况1

Statement可以是独立的公开声明，可以挂在官网上

，也可以刊登在各种公开的媒体上。

具体内容可以是声泪俱下的公开道歉、强烈谴责的撕跨大战、事后甩锅的各种借口，总之是大公司的高管们争权夺利，维护人设，欺上瞒下的必备良药！以第三人称写作！

写作套路

Statement from the board of XXX company

For immediate publication and/or broadcast

XXX company’s response to recent events

开头：

This statement is issued by the board of XXX company to address several issues of + 案例背景。In response to criticisms made of XXX company and other areas of discussion made in the media/public, XXX company would like to make several points to clarify its position on these issues.

结尾：

We hope that this statement has addressed the concerns of all of our stakeholders

情况二

Statement可以是公司亲自下场召开新闻发布会时的presentation，这时就是一篇声泪俱下的新闻稿/发言稿啦，类似后面的speech。大公司一般有新闻发言人或者公关负责人替高管当刀，但有时也得高管亲自下场来平息公众的愤怒！这时就得用第一人称！

开头：

Thank you for attending this meeting (一般是股东大会或新闻发布会)

I have been authorised by my board to provide a full and frank statement on the＋案例背景。

I will be happy to explain any particular point in more detail if required.

结尾：

Thank you for listening to this statement. I am now happy to take questions.

-Letter

此处可以是信件或邮件Email，就像川普给普京写亲笔信～格式很重要！

Letter to XXX(收件人人名)

写信人公司 XXX company

Street(案例中没有提示的地址可以编)

City (案例中没有提示的城市名可以编)

Date (可以写考试日期)

收件人公司 XXX company

Street(案例中没有提示的地址可以编)

City (案例中没有提示的城市名可以编)

Dear XXX(收件人人名),

初次写信开头套路：

I write on behalf of government/company/shareholders(代表谁写这封信) in response to your recent＋案例背景。I have been asked by the government/company/trustees/shareholders to to convey our expectations/disappointments/complaints/dissatisfactions of you in respect of＋案例背景。

如果是回信，开头套路：

Thank you for your recent letter on the subject of＋案例背景

In this letter I would like to explain the plans/decisions I have for introducing/making to address issues+有待解决的问题。

寻求良好合作关系的信函结尾：

I hope I have been able to address some of your concerns about＋案例背景或案例中的公司名称and that the company continues to enjoy good relations with 写信人所在的公司或机构。

With all best wishes,

写信人人名XXX

On behalf of 写信人公司名

提出不满和抗议的信函结尾：

I would emphasise again the seriousness with which the government/company/shareholders of the 收件人所在的公司或机构 view your management failures in this unhappy episode and we look forward to hearing your considered responses to the points made.

Yours sincerely,

写信人人名XXX

On behalf of 写信人公司名

-Article

文章该怎么写？

• 把自己当成社会记者，财经记者。

• 写作套路可参考商界文章。

• 这部分考官没说啥，那就大表姐来总结一下。

如果是关于事故或危机的案例，开头先摆事实，案例背景介绍。

These must be difficult times to＋案例中的公司/董事会/股东。

What does the 案例中的公司/董事会/股东 do when it is faced with significant problems/issues/failures?

可以多用疑问句，类似今日说法，走近科学之类的“事情到这一步，该如何收场呢？” “这到底是怎么一回事呢？”

结尾：

Recent events have raised a number of very serious issues for＋公司名。It is difficult to know what the future will hold for the company, with such a substantial threat/pressures/accident.

如果是关于调查或内幕的案例，开头先列知识点。以corruption为例：

Corruption, of which the offering and acceptance of bribes is an example, is a serious departure from the highest standards of integrity in the operation of an organisation.

结尾对惊人内幕表示震惊，且强烈呼吁对此采取措施，或唤醒公众意识。

Corruption creates inefficiencies in society and it is fundamentally undemocratic, and, in each case, an ethical failure. It also costs businesses and, in government corruption, taxpayers, a great deal of money in lost earnings as contracts are awarded based on the size of the bribe rather than value for money for the taxpayer or shareholder.

Briefing notes

一般是秘书/顾问/下级为董事会主席/CEO/上级在参加董事会或与机构投资者会晤前准备的摘要。

写作套路

Briefing notes for board meeting(董事会前准备的摘要)

Prepared for chief executive/Chairman(给谁准备的).

By XXX(顾问/秘书)

Date(写考试日期).

开头：

案例背景＋raise important issues of＋具体问题

In reflecting on how to deal with this and how to frame our response, it may be helpful to consider the situation we face as a board.

结尾：

Because of these issues, it would seem prudent to consider these issues as a part of our decisions/options/alternatives.

Speech

类似马云的演讲稿。Speech on＋案例问题

开头：

Ladies and Gentlemen, I begin my remarks today by noting that we meet at an unfortunate time for business recently. (案例背景) This series of events has heightened in all of us an awareness of the vulnerability of business organisations to＋案例问题。

结尾：

I very much hope that these brief remarks have been helpful in persuading＋听众/受众 to consider the need for＋案例中的建议。

Thank you for listening.

虽说自古套路得人心，别忘了markers还是看你的真诚的！以上总结的开头和结尾的套路考试能用就直接套上，但还是要注意结合案例的具体情况，这才体现你对考官起码的尊重和真诚，他老人家出个又冗长又复杂的案例，容易么！

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