ACCA2011年6月份考试大纲(P3)(8)

　　随着ACCA2010年12月份考试的结束，考生正式进入ACCA2011年6月份的考试备考当中，为帮助广大考生迅速掌握考试要点，定位好备考重点，正保会计网校本着服务广大考生、努力让广大考生的复习、备考事半功倍的宗旨，将陆续公布2011年6月份ACCA考试大纲和学习指南，以飨考生！该大纲和学习指南旨在帮助考生规划学习，并为每一部分的考点提供详细的信息。

　　4.Marketing and the value of goods and services

　　a)Analyse customers and markets.^[2]

　　b)Establish appropriate critical success factors(CSF)and key performance indicators(KPI)for products and services.^[2]

　　c)Explore the role of the value chain in creating and sustaining competitive advantage.^[2]

　　d)Advise on the role and influence of value networks.^[3]

　　e)Assess different approaches to benchmarking an organisation's performance.^[3]

　　5.The internal resources,capabilities and competences of an organisation

　　a)Discriminate between strategic capability,threshold resources,threshold competences,unique resources and core competences.^[3]

　　b)Discuss from a strategic perspective,the continuing need for effective cost management and control systems within organisations.^[3]

　　c)Discuss the capabilities required to sustain competitive advantage.^[2]

　　d)Explain the impact of new product,process,and service developments and innovation in supporting business strategy.^[2]

　　e)Discuss the contribution of organisational knowledge to the strategic capability of an organisation.^[2]

　　f)Identify opportunities for managing the strategic capability of an organisation.^[2]

　　g)Determine the strengths and weaknesses of an organisation and formulate an appropriate SWOT analysis.^[2]

　　6.The expectations of stakeholders and the influence of ethics and culture

　　a)Advise on the implications of corporate governance on organisational purpose and strategy.^[2]

　　b)Evaluate,through stakeholder mapping,the relative influence of stakeholders on organisational purpose and strategy.^[3]

　　c)Assess ethical influences on organisational purpose and strategy.^[3]

　　d)Explore the scope of corporate social responsibility.^[3]

　　e)Assess the impact of culture on organisational purpose and strategy.^[3]

　　f)Prepare and evaluate a cultural web of an organisation.^[2]

　　g)Advise on how organisations can communicate their core values and mission.^[3]