ACCA2011年6月份考试大纲(P3)(12)

　　随着ACCA2010年12月份考试的结束，考生正式进入ACCA2011年6月份的考试备考当中，为帮助广大考生迅速掌握考试要点，定位好备考重点，正保会计网校本着服务广大考生、努力让广大考生的复习、备考事半功倍的宗旨，将陆续公布2011年6月份ACCA考试大纲和学习指南，以飨考生！该大纲和学习指南旨在帮助考生规划学习，并为每一部分的考点提供详细的信息。

　　E INFORMATION TECHNOLOGY

　　1.Principles of e-business

　　a)Discuss the meaning and scope of e-business.^[2]

　　b)Advise on the reasons for the adoption of e-business and recognise barriers to its adoption.^[3]

　　c)Evaluate how e-business changes the relationships between organisations and their customers.^[3]

　　d)Discuss and evaluate the main business and marketplace models for delivering e-business.^[3]

　　e)Advise on the hardware and software infrastructure required to support e-business.^[3]

　　f)Advise on how the organisation can utilise information technology to help it deliver a selected strategy.^[3]

　　2.E-business application:upstream supply chain management

　　a)Analyse the main elements of both the push and pull models of the supply chain.^[2]

　　b)Discuss the relationship of the supply chain to the value chain and the value network.^[2]

　　c)Assess the potential application of information technology to support and restructure the supply chain.^[3]

　　d)Advise on how external relationships with suppliers and distributors can be structured to deliver a restructured supply chain.^[3]

　　e)Discuss the methods,benefits and risks of e-procurement.^[2]

　　f)Assess different options and models for implementing e-procurement.^[2]

　　3.E-business application:downstream supply chain management

　　a)Define the scope and media of e-marketing.^[2]

　　b)Highlight how the media of e-marketing can be used when developing an effective e-marketing plan.^[2]

　　c)Explore the characteristics of the media of e-marketing using the'6I's of interactivity,Intelligence,Individualisation,Integration,Industry structure and Independence of location.^[2]

　　d)Evaluate the effect of the media of e-marketing on the traditional marketing mix of product,promotion,price,place,people,processes and physical evidence.[3]

　　e)Describe a process for establishing a pricing strategy for products and services that recognises both economic and non-economic factors.^[2]

　　f)Assess the importance of on-line branding in e-marketing and compare it with traditional branding.^[2]

　　4.E-business application:customer relationship management

　　a)Define the meaning and scope of customer relationship management.^[2]

　　b)Explore different methods of acquiring customers through exploiting electronic media.^[2]

　　c)Evaluate different buyer behaviour amongst on-line customers.^[3]

　　d)Recommend techniques for retaining customers using electronic media.^[2]

　　e)Recommend how electronic media may be used to increase the activity and value of established,retained customers.^[2]

　　f)Discuss the scope of a representative software package solution designed to support customer relationship management.^[2]